| Channel / Campaign / Ad set / Ad | Spend | Impr. | Clicks |
CTR | CPC | Orders | New Sub | BF Sub | OTP | Gift | CPO | Cost / new sub |
Channel rows: orders from the business data, same source as the WBR (Snapchat has no WBR channel and shows UTM orders). Campaign, ad set and ad rows: orders and new subs attributed by UTM (new sub = the customer's first subscription order), so they do not add up to the channel total. CPO = spend ÷ orders; cost / new sub = spend ÷ new subs.